Get In Touch
Sponsorship & Partnership Package — 2026

Three tiers. One culture.
Pick your lane in STING.

A full breakdown of every sponsorship tier, our audience metrics, the venue and set design, and how partners and volunteers plug into the ecosystem.

Lock in Ondo culture for 2026 and beyond

Get in touch

Audience metrics
& activation

Who shows up, what they respond to, and how brands actually activate on-site — not just impressions, participation.

18–27

Core age range

64%

Attend with 3+ friends

71%

Discover new brands on-site

2.5k+

Projected sign-ups, Edition 01

How they interact

Last activations show attendees took samples, played on-stand games, and spoke directly to brand reps — not passive foot traffic.

What they want more of

Workshops, styling sessions, and interactive games rank highest in what attendees ask for next — this is your activation brief.

Target audience activation: sampling & giveaways at entry, styling/creator collabs in the market zone, workshops and panels in the community corner, and a branded content wall for social capture across the venue.
Category interest: streetwear & fashion leads, followed by music/nightlife, food & drink, and the fast-growing creator economy vertical.

*Figures are illustrative estimates based on Roundabout's prior activations. Replace with confirmed post-event survey data as it comes in.

Title
sponsor

Full naming rights and primary placement across every touchpoint — physical, digital, experiential.

"THE YARD STING, Powered by [Your Brand]"

₦5M

Embed your brand into the identity of the event itself. As Headline Sponsor, you're recognised as the face of STING across every marketing channel, physical touchpoint, and post-event recap.

01

Hero brand experience space

Complimentary Premium Package (bespoke space up to 6m × 3m) for a flagship activation.

02

Venue-wide brand presence

Signage in high-footfall zones, branded WiFi landing page, entrance takeover.

03

On-site staffing

Three dedicated, trained staff supporting your activation throughout the day.

04

Pre-event marketing

Logo featured across the full campaign, targeting upwards of 500K+ impressions.

05

Entrance branding takeover

First brand every attendee sees — floor stickers, wraps, and branded front-of-house.

06

Direct database access

Dedicated email sends to Roundabout's growing Ondo youth database.

Own the central sound and performance zone

₦2.5M

Position your brand at the heart of the festival. As Main Stage Sponsor, you capture every attendee's attention during sets, performances, and key moments — the ones that end up on every timeline.

01

Full Entertainment Zone ownership

Screen signage, hanging banners, a freestanding arch, and floor stickers guiding traffic to you.

02

Premium activation space included

A complimentary bespoke stand (up to 6m × 3m) anchoring the zone.

03

Stage dominance

Branding on the stage backdrop and digital presence during all performances.

04

Front-to-stage brand journey

Branding along the path attendees take from entrance to the main performance area.

05

On-site staffing

Two dedicated, trained staff supporting your activation.

06

Direct database access

Two dedicated email sends to the Roundabout database ahead of doors open.

Own a lane of the culture

₦1M

Become the official sponsor of one of nine curated zones — Streetwear, Food & Drink, Gaming, Wellness, and more — and align your brand with the exact interest area your audience already cares about.

01

Zone naming rights

Officially branded as "[Zone Name], powered by [Your Brand]" on Mezzanine banners.

02

Premium activation space

A complimentary bespoke stand anchoring the center of your sponsored zone.

03

Wayfinding & entrance branding

Floor stickers at the main entrance leading to a branded arch marking your zone.

04

Extended digital visibility

Branding on digital screens placed in high-traffic areas beyond your own zone.

05

On-site staffing

Two dedicated, trained staff supporting your activation.

06

Integrated marketing

Your branding featured across the campaign, tied specifically to your zone.

Nine zones. Nine brands. Limited availability.

Get in touch

Venue layout,
map & set design

The event takes attendees on a journey through nine zones — laid out for natural flow, maximum visibility, and a distinct look per zone.

Main Stage Streetwear Market Food & Drink Creator House Gaming Lounge Wellness Campus Corner Diaspora Hub Travel & Housing Walkway

*Provisional layout for illustrative purposes — final floor plan agreed with production ahead of the event.

Materials & palette

Raw scaffolding and shipping-container structures, painted in ink-green and lime — an underground, unfinished feel rather than a corporate expo look.

Lighting

Low ambient wash after dusk, with coral and lime uplighting marking zone boundaries — sponsors get one accent colour, not full takeover, to keep the crowd's eye on the culture.

Signage & wayfinding

Hand-painted-style zone markers and floor decals in the STING type system — wayfinding as graffiti, not corporate directory boards.

Partnerships
& volunteers

Beyond paid sponsorship — the media, campus, and community relationships that keep STING credible, and the people who run it on the ground.

Media & content partners

Editorial and creator partners get early access, content credentials, and a dedicated content-house space — value exchange over cash where it makes sense.

Campus & community partners

University societies and community collectives get a dedicated Campus Corner presence and co-branded ticket allocations for their members.

NGO & cause partners

Reduced-rate stand access for causes aligned with youth wellbeing, mental health, and creative education — mirroring the discount model used for charities at comparable events.

Volunteer program

Roles: zone hosts, wayfinding & crowd flow, content/social capture, artist & vendor liaison, sustainability team.
What volunteers get: event access, STING merch, a reference for future Roundabout production roles, and first-look hiring for paid crew on future editions.
Commitment: one shift (4–5 hrs) plus a pre-event briefing — built around students and young creatives balancing school or work.

Why partner now

Media, campus, and cause partners who come in at Edition 01 get grandfathered priority placement and rates as STING scales — the same early-in advantage we're offering paid sponsors.

Sponsorship & Partnership Package

Pick your tier.
Let's make it STING.

We will stop taking sponsorship deals 1 week to the events to lockin all our pathners

Title, Co-sponsor, Zone, or Partner — every lane gets you in before this goes mainstream.

Get in touch