The YARD is the flagship activation of STINGINC's ROUNDABOUT ecosystem — where Ondo's alte, streetwear, and sound-system culture meets brands ready to be first in the room, not the last to the party.(Our little lagos vibe in AKURE)
Lock in Ondo culture for 2026 and beyond
Get in touchEvery mainstream culture festival started as somebody's underground night. We're building STING the same way Rolling Loud built theirs — and we're early.
Rolling Loud began as a single hip-hop show in Miami. STING starts the same way — rooted in Ondo alte and street culture, not a diluted import of somebody else's scene.
Artist-first, community-first booking built loyalty before it built scale. We do the same with Ondo's DJs, designers, and creators — the people the audience already trusts.
The sponsors who mattered to Rolling Loud's growth signed on while it still looked "underground." That's this deck. That's now.
A dynamic cross-section of Ondo's Gen Z and young creative class — gathered at the exact moment they're deciding which brands are actually theirs.
Primary drivers: the top reasons people come out are the lineup & DJs and the chance to be seen first at something new.
Experience over transaction: "the crowd," "the fits," and "who's playing" matter as much as any single brand activation on site.
Streetwear & fashion
Music & nightlife
Food & drink culture
Creator economy / content
*Illustrative figures based on Roundabout's prior activations — final numbers to be confirmed from your own post-event surveys.
THE YARD is a one-day festival of sound, style, and street culture — hosted in a venue built for the crowd we're bringing.
We turn the venue into a zoned journey — every step is a new brand moment, not a wall of banners.
Lock in Ondo culture for 2026 and beyond
Get in touchProvisional floor plan — final layout confirmed with production ahead of the event.
Vendor and exhibitor packages built for every stage of brand presence — from first-timers to full activations.
Ideal for: brands making their Ondo youth-market debut, indie labels, or first-time exhibitors focused on sampling and sign-ups.
2m × 2m stand
Ideal for: brands wanting high visibility along main walkways to drive mass engagement across the crowd.
3m × 2m stand
Ideal for: major brands wanting a fully immersive activation in a prime, high-traffic zone.
Bespoke space up to 6m × 3m
A limited number of high-profile placements for brands ready to own a piece of the culture, not just rent a booth.
Full naming rights — "STING, powered by [Your Brand]." Primary placement across every touchpoint, physical and digital.
Own the central sound and performance zone — the moment every phone comes out.
Become the official sponsor of one of nine curated zones and own that lane of the culture.
Lock in Ondo culture for 2026 and beyond
Get in touchPlaceholder quotes — swap in real feedback once your first activations and post-event surveys are in.
Partner testimonials
Attendee testimonials
A simple, collaborative process — from first conversation to on-site activation.
We talk through your goals and where your brand fits the culture.
A tailored proposal with recommended packages and add-ons.
We lock the details and start building your activation with the team.
Sponsor & Partner Pack
The brands that get in early are the ones people remember when it goes mainstream. This is that moment.
Get in touch